The hottest stop is the internationalization road

2022-09-21
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The next stop is "100 billion": the internationalization road of China National Heavy Duty Truck Co., Ltd.

the next stop is "100 billion": the internationalization road of China National Heavy Duty Truck Co., Ltd.

China Construction machinery information

the spring in Jinan in March is chilly, just as the past 2015 left China's heavy truck market with an unrelenting chill, The newly completed science and technology building of China Heavy Duty Truck Group Co., Ltd. (hereinafter referred to as "China Heavy Duty Truck") is a new landmark of Quancheng, but it is as warm as late spring. The author came with the grassroots research activities of the central media to witness how China heavy duty truck has vigorously innovated and transformed after a year and a month, swallowing thousands of miles of overseas business

the next stop "100 billion": the internationalization road of China National Heavy Duty Truck Co., Ltd.

it is difficult to withstand the pressure and shine brightly

as we all know, in 2015, China's macroeconomic downward pressure increased, and the truck industry, especially the heavy truck market, suffered a heavy blow. The annual sales volume fell by more than 25%, which can be called the worst year since the economic crisis. Under such a situation, China heavy truck is still one of the enterprises with the best operation quality in the domestic heavy truck industry: 98800 heavy trucks were sold in the whole year, and the market share increased by 1.6 percentage points to 17.8%. At the same time, 27000 complete vehicles were exported, with a year-on-year increase of 8%. For 11 consecutive years, China heavy truck has maintained the first export in the domestic heavy truck industry

in the view of Ma Chunji, Secretary of the Party committee and chairman of SINOTRUK, sinotruk's ability to withstand pressure and maintain a level of operation far better than the overall industry is mainly due to the accumulation of independent innovation technology and flexible and timely transformation and adjustment. On the one hand, sinotruk has been constantly reforming and innovating in recent years. Through strategic cooperation with Deutsche Mann, it has promoted the substantial improvement of products in terms of safety, reliability, quality level, energy conservation and emission reduction standards; On the other hand, in 2015, sinotruk comprehensively launched the "three-year action plan for innovation and upgrading", vigorously carried out the "year of brand, quality and benefit upgrading", and achieved the transformation of development mode and the adjustment of product structure

2016 is a crucial year to promote the implementation of the "the Belt and Road" strategic concept and the implementation of the "made in China 2025" plan, and it is also a key year for China's economy to enter into deep adjustment and transformation. It is the consensus of the truck industry that the domestic economy is still facing great downward pressure and the market situation will be more severe, but the difficult times are also an opportunity for the capable to shine. Ma Chunji said that China heavy truck will continue to adhere to the innovation and transformation and walk out of a win-win path of quality, brand and efficiency

standing at the starting line of the 13th five year plan, China National Heavy duty truck has set the tone for this year: to run through the work of the whole year with reform and innovation, and to drive the modernization of enterprises with internationalization

innovation, transformation, independent research and development to improve quality

China's economy has entered the new normal. The central government has put forward the supply side structural reform. Its core is to improve the supply quality and promote structural adjustment with reform methods. China heavy truck has long been aware that product quality is the foundation of truck enterprises

as early as 2011, sinotruk put forward the "Second Entrepreneurship", taking the cooperation with Deutsche Mann as an opportunity to optimize the product structure, comprehensively improve the product quality level, and change from the speed scale type to the quality benefit type

in 2012, the cooperation project between sinotruk and Mann made breakthrough progress, and Mann engine production line, axle production line, cab production line and vehicle assembly line were successively built. In the following two years, Mann platform T series heavy truck and man TGA's domestic model shandeka fully entered the market. So far, sinotruk has formed a market advantage of using man platform products to develop the tractor market, and Steyr products have both offensive and defensive advantages in maintaining the headquarters of engineering vehicles

this early layout effort has brought fruitful results to China National Heavy Duty Truck in 2015. In the face of the sharp decline of 52.5% in dump trucks and 10% in tractors in the whole industry, China National Heavy Duty Truck engineering vehicles continue to maintain absolute advantages; Tractors have sprung up, with sales of 26000 vehicles throughout the year, an increase of 23% year-on-year

more importantly, the cooperation between sinotruk and Mann is not a simple "market for technology", but a foresight to help the development of independent innovation

"it took us four to five years from the introduction of man models to the full entry of shandeka into the market. If it was just to compete for market share and earn profits, it would be much faster to use man's parts supporting system to make simple CKD, but this is not the original intention of the cooperation between sinotruk and man." Cai Dong, deputy secretary of the Party committee and general manager of SINOTRUK, introduced the process of cooperation with Manchester United to China industry daily, emphasizing that sometimes special steel is embedded in the jaw, or steel sand is sprayed on the surface of the jaw. "Our goal is to improve our manufacturing level by learning Manchester United's technology, so that the product quality of SINOTRUK can quickly narrow the distance from European heavy trucks."

in order to digest and absorb the imported technology and enhance the strength of independent research and development, China National Heavy Truck invested 1.67 billion yuan in research and development costs every year, and the relevant hardware facilities have also been updated to the international level. The core floor at the bottom of the heavy truck science and technology building is the technology development center of China heavy truck, the largest heavy truck technology center in China at present, which includes the laboratory group of key assemblies and related parts such as complete vehicles, engines, transmissions, axles, etc., from which we can see the painstaking efforts of China heavy truck in the process of introduction, digestion and independent research and development

for example, the vehicle road simulation test system with an investment of 30million yuan in the vehicle laboratory can test the vehicle performance under different working conditions. According to Yu Youde, deputy general manager of SINOTRUK, at present, the domestic heavy truck enterprises are unique to sinotruk; The sixth stage emission test bench system of the engine laboratory is the first domestic test system that meets the latest emission regulations of the European Union and the United States at the same time. I remember that at the Shanghai auto show last year, most of the exhibits of other truck enterprises were national fourth emission, and all exhibits of China heavy truck have reached this part of consumer demand, showing a rigid national fifth standard. Now China heavy truck is ahead of the industry; In the engine production line of China heavy truck Zhangqiu Industrial Park and the whole vehicle production line of commercial vehicle company, China industry news also saw the automatic and intelligent advanced production line introduced from Germany Mann company, which not only improved the production efficiency, but also ensured that the quality of the engine was consistent with the products of Mann company

Wei Anli, Deputy Secretary General of China internal combustion engine industry association, also said after visiting the R & D "heart" of SINOTRUK that sinotruk's complete vehicle equipment and engine manufacturing and testing capabilities have been in line with international standards, which will play a strong role in promoting the comprehensive improvement of technology research and development level and new product development capacity of enterprises

according to the introduction of qitun products, it is suitable for the overseas international development of lithium-ion battery cathode and anode materials covering thousands of miles

if the reform and innovation to improve quality is the step of China heavy duty truck to keep up with the "made in China 2025" action plan, then the overseas expansion is the big step of China heavy duty truck to grasp the national "the Belt and Road" development strategy after having the foundation of technology and products. In Ma Chunji's view, "only by implementing the internationalization strategy can we maintain and expand the development achievements of enterprise reform and reorganization and solve the fundamental problems of long-term development of enterprises."

Cai Dong told China industry news that after more than ten years of development in overseas markets, China's heavy truck products have been exported to 96 countries and regions, and the international marketing network system basically covers developing countries and major emerging economies such as Africa, the Middle East, South America, Central Asia, Russia and Southeast Asia, as well as some developed regional markets. Now, he is trying to enter overseas high-end markets such as Ireland, New Zealand and Singapore. Last September, the 3S store of SINOTRUK in New Zealand was unveiled in Auckland, marking that the "made in China" represented by sinotruk has steadily opened the New Zealand market

in the interview, Cai Dong especially mentioned that last year, China heavy truck sold 300 heavy trucks in Taiwan, and his pride was beyond expression. In terms of quantity, 300 heavy trucks are less than a fraction of China's annual export volume, but the Taiwan market, with a total annual sales volume of only about 2000 heavy trucks, has always been the world of foreign brands. Taiwan customers have high requirements for heavy truck product quality and after-sales service, and China heavy truck can win 15% of the market share at one fell swoop, becoming the first independent brand truck enterprise in Taiwan, Undoubtedly, it has proved that its technical level, product quality and even service quality in the high-end market have the strength to compete with overseas strong enemies

in the words of Yu Tianming, director of China Heavy Truck Technology Center, only with a high degree of independent research and development capabilities and fully independent intellectual property core technology, can we have a place in the competition with the world's commercial vehicle giants. Technology alone is not enough. After joint venture absorption of technology and continuous independent innovation to achieve the improvement of the industrial chain and technology chain, sinotruk has focused on the improvement of the value chain in its overseas development, and created high-quality services and brand image through the support of technology

"over the years, through the improvement of product quality, our products have had a competitive advantage overseas, and have changed from simply selling cars to the establishment of after-sales service network, and now to the transformation of local assembly and capacity cooperation, truly realizing overseas procurement, design and sales." According to LAN Junjie, deputy general manager of the International Department of China National Heavy Duty Truck Group, at present, China National Heavy duty truck has six assembly plants overseas, with more than 300 personnel stationed abroad and more than 1000 sites

judging from the current situation, the export market has become a strong support for the sales volume of China's heavy truck market, but in the grand blueprint outlined by Ma Chunji, the international development of China's heavy truck is far more than that

"the world is bigger than China." When talking about the future, Ma Chunji said that the next stop of SINOTRUK would be a 100 billion level enterprise, "The international market has accounted for 1/3 of China's heavy truck production and marketing structure, and will be more than 1/2 or even more in the future. In the future, we will expand the region, expand the markets of developed countries, and by the end of the 13th five year plan, build China's heavy truck into a commercial vehicle enterprise group with international level, independent research and development ability, sustainable development ability, and operating income of more than 100 billion."

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