Most popular to establish 4544612 strategy, beiben

2022-08-01
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Establish the 4 · 544612 strategy beiben aspires to be in the second camp of heavy trucks

establish the 4 · 544612 strategy beiben aspires to be in the second camp of heavy trucks

China Construction Machinery Information

Guide: on December 2, Baotou beiben heavy truck Co., Ltd. held the 2011 Annual Meeting of business dealers in Baotou, Inner Mongolia. This year, beiben sold 40188 heavy trucks, an increase of 43.3% over last year. By the end of the 12th Five Year Plan, beiben plans to sell 120000 cars a year, establish a large commercial vehicle company, and become one of China's top priority vehicles

on December 2, Baotou beiben heavy truck Co., Ltd. held the 2011 dealer annual meeting in Baotou, Inner Mongolia. This year, beiben sold a total of 88 heavy trucks 401, which will have a direct impact on the performance and failure of the oil pump, an increase of 43.3% over last year. By the end of the 12th Five Year Plan, beiben plans to sell 120000 vehicles a year, establish a large commercial vehicle company, and become the second camp in China's heavy truck industry

"4 · 544612" development strategy

in order to achieve the development goals of the 12th Five Year Plan, beiben has established a series of development strategies, which are summarized as "4 · 544612" development strategy. During the 12th Five Year Plan period, beiben will strive to broaden financing channels, widely absorb social capital, and invest 8billion yuan to develop "four capabilities": core manufacturing capabilities including engine projects with an investment of 3billion yuan, enhance R & D capabilities, and improve information technology and marketing network services through asset restructuring, joint venture cooperation, bond issuance, and strategic partnership with banks; Build "five platforms": gradually build digital platforms for R & D, manufacturing, sales, logistics and management; "Four product platforms": gradually form a series of product platforms for heavy, medium, light and passenger cars; "Four model series": continuously improve the highway, engineering, special vehicle and special vehicle series; Independently developed "six core components" of cab, frame, suspension, transmission, axle and engine

after the completion of the above strategic objectives, beiben will actually sell 120000 commercial vehicles by the end of the 12th Five Year Plan, and its enterprise strength will rank in the second camp of the industry. Beiben heavy truck has become a well-known trademark in China

According to dongzhengming, general manager of beiben heavy truck sales company, before 2006, dump trucks were the absolute main force in beiben heavy truck products. This year, among the sales of beiben heavy trucks, dump trucks accounted for 40.8%, tractors 34.1%, mixers 8.8% and other models 16.2%. The gap between the product sales structure and the industry structure was further narrowed. This year, the sales revenue of beiben heavy truck exceeded 10billion yuan for the first time in developed countries, reaching 11billion yuan, a year-on-year increase of 53.4%

in 2010, beiben sold more than 40000 heavy trucks, and its industry and market position improved significantly. In 2005, the market share of beiben heavy truck was 2.6%. If the total capacity of the domestic heavy truck market in 2010 is estimated at 750000, the domestic market share of beiben heavy truck will reach 5.3%, which can rank sixth. During the 11th Five Year Plan period, beiben sold 118197 heavy trucks in total, which is 1. 5% of the total sales during the 10th Five Year Plan period Then send the calibrated meter box and sensor back to the customer, which is 7.6 times of 560000 vehicles, and 42.4 times of the cumulative sales of 2785 vehicles during the Ninth Five Year Plan period

in the 20-year history of beiben heavy truck development, "the Eleventh Five Year Plan" is the most brilliant development stage. During the 11th Five Year Plan period, beiben's annual sales of heavy trucks were 10000, 15000, 25000, 28000 and 40000 respectively. Dongzhengming said: "the continuous growth of sales volume during the 11th Five Year Plan period has provided beiben heavy truck with wings to take off." So, in addition to the overall environment of sustained and rapid development of the national economy, what makes beiben come back from the dead and stand out? Wangshihong, general manager of beiben, said: "the 11th five year plan is a five-year period for beiben to adjust its thinking, lay a foundation and adapt to the market. It is a stage to turn high priced heavy trucks into heavy trucks that people can afford."

According to Wang Shihong's prediction, China's heavy truck market in 2011 will continue to grow steadily, although not as optimistic as in 2010. He warned more than 300 dealers of beiben: "don't have the illusion of blowout growth in the market next year like at the beginning of this year. You must go deep into the front line and take action to achieve growth."

he also predicted that China's tractor market will turn into a period of rapid growth from next spring, special vehicles will still grow rapidly, and engineering vehicles are still in a stage of growth. Based on its own development needs and market development trends, beiben has established the heavy truck sales plan for the coming year as "five for six": to ensure the sales of 50000 heavy trucks and strive for 60000. It is reported that the V3 high-end heavy truck, which was unveiled at the Beijing International Auto Show last year and built by beiben for the road logistics market, has been developed for three years and is now ready for mass production. At the end of this year, more than 1000 V3 high-end logistics models were put on the market. At present, the reservation is very good. In 2011, V3 is expected to sell more than 20000 vehicles, accounting for 41% of beiben's sales, which will further optimize beiben's product structure and improve beiben's influence in the mainstream heavy truck market

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